






Pure Flex E-scooter
Description
Unfold your future.
Our most compact design is built for easy storage and transport, fitting comfortably in a car boot, public transport racks or a small space at home. The ultimate riding position enables the rider to take a natural stance, delivering a more stable, controlled and safer ride. Combined with a long, one-charge range of 24.8 mile (40km) and our most powerful 900W maximum power motor that can handle the toughest of hills up to 19% gradient.
*Maximum Input Power is the total electrical power sent from the battery to the motor when it’s running at peak power. Maximum input power achieved will depend on battery charge.
Technical Specifications
Maximum Speed: 25 km/h (15.5 mph)
Maximum Range: Up to 52 km (32.3 miles)
Motor: 500W Nominal / 924W Peak Rear-Wheel Drive
Speed Modes: 3
Cruise Control: Yes
Water Resistance: IP65 (usable in puddles and rain)
Suspension: None
Tyres: 10" Tubeless, 36 psi
Frame: Aluminium Alloy
Maximum Climb: 19% Gradient
Control Type: Thumb Press Accelerator
Braking System: Front Drum + Rear KERS (Pull Lever Control)
Lighting: 150 Lumens Front Light, Rear Brake + Running Light
Indicators: 180° Handlebar Indicators + Rear Footpad Indicators
Reflectors: Front and Rear
Bell: Yes
Steering Stabilisation: Pure Control™ Steering Stabilisation
Battery
- Capacity: 36V / 9.5Ah
- Type: Lithium-ion (PYTES Assembled, UK/EU Certified)
- Charging Time: 5h 45min
- Charger: Included (Input 100–240V AC / Output 42V DC, 2A)
Dimensions & Weight
- Weight: 16.2 kg
- Foldable: Yes (with Foldable Handlebars)
- Folded Size: 62 × 30 × 57 cm (L × W × H)
- Unfolded Size: 104 × 60 × 108 cm (L × W × H)
- Max Load: 120 kg
Other Features
- Mudguards: Reinforced
- Kickstand: Central Chassis Mounted
- Display: Speed, Mode, Battery, Bluetooth, Maintenance
- App Connectivity: Yes (Digital Lock with PIN via Pure App)
Shipping & Delivery Details
Jura Store Dubai delivers directly to your chosen address, with the flexibility to set a separate billing address. Orders are typically delivered within 3 to 5 working days after payment, though peak demand may extend this to 7 to 10 days.
Enjoy free shipping for purchases over AED 1,000 in Dubai and AED 5,000 across other emirates; smaller orders incur delivery fees. Alternatively, pick up your order from our City Walk branch in Dubai free of charge within 3 days. We accept various payment methods, including cash or card on delivery for orders below AED 1,000.
For full details, visit our Jura Store Shipping & Delivery.
Returns Process
Cancellation, Returns, and Defective Products
Bikes & Mopeds:
Returns or exchanges for bikes are only accepted if there's a defect or damage before delivery.
Cancellation:
Personalized and tech products cannot be returned unless defective or due to our error.
Textile and Accessory Returns:
Contact us within 14 days of delivery for return requests. Products must be in original condition and packaging, with all accessories and tags attached.
Defective Products:
Return defective products within 14 days for inspection. Tech products need validation by us or an authorized service center.
Refunds and Exchanges:
Exchanges incur a fee (15-150 AED). Refunds for card payments will have shipping costs deducted (15-150 AED). Cash on delivery orders will receive a coupon code valid for 15 days.
For more details, visit our Returns Policy.

16.2 kg
IP65 Rated (ride in rain and puddles)
Speed, Mode, Battery, Bluetooth, Maintenance
Up to 52 km
500W Rear-Wheel Drive (924W Peak)
36V 9.5Ah Lithium-ion
5h 45min
Front Drum + Rear KERS
Handlebar & Rear Footpad Indicators (180° Visibility)
25 km/h
Aluminum Alloy
Up to 19% Gradient
10" Tubeless, 36 psi
No

Active Steering Stabilisation
The only way to secure a smooth, controlled riding experience. Our patented tech helps to keep your scooter’s steering centralised, dampening any unwanted side-to-side movement. The effect is that your ride is tighter, less floaty, and less likely to incur quick directional changes caused by bumps and dips in the road.

Maximum Visibility
Dynamic handlebar and footpad indicators ensure signalling is clear and visible.
A bright 150 lumens headlight and rear brake light help you navigate confidently in all conditions.

Most Powerful and Longest Range
A 924W maximum motor power delivers rapid acceleration and easy hill climbing. Advance battery technology provides 52km of range on one-charge, so you can enjoy riding for longer.

Smart Multifunction Display
Stay in control with a clear, easy-to-read display that keeps all key riding information right in front of you — speed, driving mode, battery level, Bluetooth connection, and maintenance alerts.
Active Steering Stabilisation
The only way to secure a smooth, controlled riding experience. Our patented tech helps to keep your scooter’s steering centralised, dampening any unwanted side-to-side movement. The effect is that your ride is tighter, less floaty, and less likely to incur quick directional changes caused by bumps and dips in the road.
Maximum Visibility
Dynamic handlebar and footpad indicators ensure signalling is clear and visible.
A bright 150 lumens headlight and rear brake light help you navigate confidently in all conditions.
Most Powerful and Longest Range
A 924W maximum motor power delivers rapid acceleration and easy hill climbing. Advance battery technology provides 52km of range on one-charge, so you can enjoy riding for longer.
Smart Multifunction Display
Stay in control with a clear, easy-to-read display that keeps all key riding information right in front of you — speed, driving mode, battery level, Bluetooth connection, and maintenance alerts.





F1 Driver Lando Norris
"This new format is a gamechanger"

Ultra-Compact
Designed from the ground up by a world-class team of engineers, this is an ultra-compact solution which fits comfortably in a car, on public transport racks or a small space at home.
Without compromising on performance, it saves time, saves space and is designed with the rider at the forefront.
Folded dimensions: 57cm (H) x 30cm (W) x 62cm (L)

Ultimate Riding Position
Boldly challenging the traditional approach to e-scooters. The Flex is a reinvention of the e-scooter with rider experience and safety at its core. Our unique riding position enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride.
Turn away from convention. This fundamentally different riding position spreads your weight evenly on either side of the chassis and lowers your centre of gravity – for unrivalled stability, greater control and advanced safety.