Pure x McLaren E-scooter
Description
World class racing meets world class riding.
The racing spirit of McLaren, now on two wheels. Our ultimate riding position enables the rider to take a natural stance, delivering a more stable, controlled and safer ride. Folding handlebars and footpads deliver a design that is 70% more slimline than other e-scooters. Combined with a long, one-charge range of 31mi (50km) and our most powerful 900W maximum power motor that can handle the toughest of hills up to 19% gradient. Finished in McLaren’s historic orange livery or sleek Black. Precision + performance, beyond the racetrack.
- Ultimate riding position
- Active Steering Stabilisation
- 38.8 mile (62.4 km) one-charge range¹
- 924W maximum power²
-
15.5 mph (25 km/h) max speed
*Maximum Input Power is the total electrical power sent from the battery to the motor when it’s running at peak power. Maximum input power achieved will depend on battery charge.
Technical Specifications
Maximum Speed: 25 km/h (15.5 mph)
Maximum Range: Up to 62 km (32.3 miles)
Motor: 500W Nominal / 924W Peak Rear-Wheel Drive
Speed Modes: 3
Cruise Control: Yes
Water Resistance: IP65 (usable in puddles and rain)
Suspension: None
Tyres: 10" Tubeless, 36 psi
Frame: Aluminium Alloy
Maximum Climb: 19% Gradient
Control Type: Thumb Press Accelerator
Braking System: Front Drum + Rear KERS (Pull Lever Control)
Lighting: 150 Lumens Front Light, Rear Brake + Running Light
Indicators: 180° Handlebar Indicators + Rear Footpad Indicators
Reflectors: Front and Rear
Bell: Yes
Steering Stabilisation: Pure Control™ Steering Stabilisation
Battery
- Capacity: 36V / 12Ah
- Type: Lithium-ion (SCUD Assembled, UK/EU Certified)
- Charging Time: 7h 15min
- Charger: Included (Input 100–240V AC / Output 42V DC, 2A)
Dimensions & Weight
- Weight: 16.2 kg
- Foldable: Yes (with Foldable Handlebars)
- Folded Size: 104 × 15 × 54 cm (L × W × H)
- Unfolded Size: 104 × 60 × 108 cm (L × W × H)
- Max Load: 120 kg
Other Features
- Mudguards: Reinforced
- Kickstand: Central Chassis Mounted
- Display: Speed, Mode, Battery, Bluetooth, Maintenance
- App Connectivity: Yes (Digital Lock with PIN via Pure App)
Shipping & Delivery Details
Jura Store Dubai delivers directly to your chosen address, with the flexibility to set a separate billing address. Orders are typically delivered within 3 to 5 working days after payment, though peak demand may extend this to 7 to 10 days.
Enjoy free shipping for purchases over AED 1,000 in Dubai and AED 5,000 across other emirates; smaller orders incur delivery fees. Alternatively, pick up your order from our City Walk branch in Dubai free of charge within 3 days. We accept various payment methods, including cash or card on delivery for orders below AED 1,000.
For full details, visit our Jura Store Shipping & Delivery.
Returns Process
Cancellation, Returns, and Defective Products
Bikes & Mopeds:
Returns or exchanges for bikes are only accepted if there's a defect or damage before delivery.
Cancellation:
Personalized and tech products cannot be returned unless defective or due to our error.
Textile and Accessory Returns:
Contact us within 14 days of delivery for return requests. Products must be in original condition and packaging, with all accessories and tags attached.
Defective Products:
Return defective products within 14 days for inspection. Tech products need validation by us or an authorized service center.
Refunds and Exchanges:
Exchanges incur a fee (15-150 AED). Refunds for card payments will have shipping costs deducted (15-150 AED). Cash on delivery orders will receive a coupon code valid for 15 days.
For more details, visit our Returns Policy.
16.2 kg
IP65 Rated (ride in rain and puddles)
Speed, Mode, Battery, Bluetooth, Maintenance
Up to 62 km
500W Rear-Wheel Drive (924W Peak)
36V / 12Ah Lithium-ion
7h 15min
Front Drum + Rear KERS
Handlebar & Rear Footpad Indicators (180° Visibility)
25 km/h
Aluminum Alloy
Up to 19% Gradient
10" Tubeless, 36 psi
No
Active Steering Stabilisation
The only way to secure a smooth, controlled riding experience. Our patented tech helps to keep your scooter’s steering centralised, dampening any unwanted side-to-side movement. The effect is that your ride is tighter, less floaty, and less likely to incur quick directional changes caused by bumps and dips in the road.
Maximum Visibility
Dynamic handlebar and footpad indicators ensure signalling is clear and visible.
A bright 150 lumens headlight and rear brake light help you navigate confidently in all conditions.
Most Powerful and Longest Range
A 924W maximum motor power delivers rapid acceleration and easy hill climbing. Advance battery technology provides 52km of range on one-charge, so you can enjoy riding for longer.
Smart Multifunction Display
Stay in control with a clear, easy-to-read display that keeps all key riding information right in front of you — speed, driving mode, battery level, Bluetooth connection, and maintenance alerts.
Active Steering Stabilisation
The only way to secure a smooth, controlled riding experience. Our patented tech helps to keep your scooter’s steering centralised, dampening any unwanted side-to-side movement. The effect is that your ride is tighter, less floaty, and less likely to incur quick directional changes caused by bumps and dips in the road.
Maximum Visibility
Dynamic handlebar and footpad indicators ensure signalling is clear and visible.
A bright 150 lumens headlight and rear brake light help you navigate confidently in all conditions.
Most Powerful and Longest Range
A 924W maximum motor power delivers rapid acceleration and easy hill climbing. Advance battery technology provides 52km of range on one-charge, so you can enjoy riding for longer.
Smart Multifunction Display
Stay in control with a clear, easy-to-read display that keeps all key riding information right in front of you — speed, driving mode, battery level, Bluetooth connection, and maintenance alerts.
F1 Driver Lando Norris
"This new format is a gamechanger"
Slimline For Easy Storage
Folding handlebars, footpads and steering tube make the Advance 70% more slimline than standard e-scooters.
Without compromising on performance, it saves space and seamlessly integrates into your life.
Folded dimensions: 54cm (H) x 15cm (W) x 104cm (L)
Ultimate Riding Position
Boldly challenging the traditional approach to e-scooters. Pure Advance is a reinvention of the e-scooter with rider experience and safety at its core. Our unique riding position enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride.
Turn away from convention. This fundamentally different riding position spreads your weight evenly on either side of the chassis and lowers your centre of gravity – for unrivalled stability, greater control and advanced safety.
Frequently Asked Questions
Have additional questions about our electric vehicles? Reach out to our customer support team.
How does your shipping process work?
Jura Store Dubai delivers products to the address provided at the time of order. You can also specify an alternative address, such as your workplace or a friend's location. Delivery charges, if applicable, will be displayed during the order process. Orders are typically delivered within 3 to 5 working days after payment is received.
Can I pick up my order from the store?
Yes, you can pick up your order from our Jura Store branch in City Walk, Dubai, within three days from your order. This service is free for all orders.
Is free shipping available?
Free shipping is offered in Dubai for purchases of AED 1,000 or more, while orders above AED 5,000 in the other emirates of the UAE are also eligible for free delivery. For other GCC countries, shipping charges will apply.
Do you deliver to GCC countries?
Yes, we do deliver to all GCC countries: UAE, Saudi Arabia, Kuwait, Bahrain, Oman, and Qatar. Delivery times, shipping costs, and custom expenses vary depending on the country.
How can I return a product?
To return a product, contact us with details of the item(s) you wish to return, the quantity, and your reason for the return. If the product qualifies under Jura Store Dubai’s Terms and Conditions, we will arrange for pickup upon receiving your request. Returns must be made within 14 days of delivery in their original condition and packaging, including all provided accessories. Clothing must be unworn, in perfect condition, and have all labels or tags attached.
What should I do if I receive a defective product?
If you receive a defective product or one resulting from our error, it must be returned to Jura Store Dubai in its original condition within 14 days of delivery. We will arrange for pickup after receiving your return request. For tech products, defects must be validated by us or an authorized service center before an exchange or refund is issued.
